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Garment is an independent magazine lead and published by the students of the the independent fashion magazines minor at Amsterdam Fashion Institute. Probably the best literature masterpiece currently in circulation (and yes, you can quote us on that). Join us on our 21st issue/Eras tour and discover if Garment also had a cringy Tumblr past just like you.
Garment Archive
ANT fashion magazine celebrates personal passions of creative talents, focusing on the international fashion scene and devotees of independent fashion magazines worldwide. A world of creative talent and their slightly neurotic urge of creating is being examined.
Mint magazine focuses on the personal stories and relationships people have with their clothing. Through iIllustrations, quirky fashion images and new talents, it was a playful exploration that seeked to personify fashion and give a voice to the clothing to tell the stories that are woven in. The many illustrations in Mint were at the start of a new wave of popularity of illustrations in magazine printing. Mint sold out in no time, in 36 countries all over the world (look at us being Mr Worldwide).
Odd is a personal magazine that focuses on the lives of international fashion professionals. Based on the six degrees of separation theory, Odd magazine explores six connections between seven people’s lives and styles (I know, too many numbers, but we promise that wasn’t a maths magazine). This issue had a strong online presence and the wooden laser cut letters that were part of the product line were copied everywhere (boo!!!!).
Clever, off-beat and above all things, mondaze was never boring. The magazine explored the five stages of the bored mind, relieving the reader from whichever state they may be in. Feeling fazed? Get mondazed!
The first three editions of the yearly magazine of the Amsterdam Fashion Institute were a result of a study programme lasting ten weeks. The final magazine was voluntarily made by a group of students after school hours, as the students by then were already studying in their next course. All issues were published under the title I’AMFI, a name that got dropped after a certain city came up with a new publicity slogan to market their city (side eye).
The first three editions of the yearly magazine of the Amsterdam Fashion Institute were a result of a study programme lasting ten weeks. The final magazine was voluntarily made by a group of students after school hours, as the students by then were already studying in their next course. All issues were published under the title I’AMFI, a name that got dropped after a certain city came up with a new publicity slogan to market their city (side eye).
Your Biggest Bang magazine was our first fully English publication. It was based on the fact that every ending is a new beginning and so it takes the art of up-cycling to a higher level. The magazine had a new approach on art, design, fashion and music and showed clean and clear design, intriguing images and straightforward texts. Its cool vibe got known as ‘hipster style’ in later years (read the latest issue to discover how this is currently triggering us lol).
The first three editions of the yearly magazine of the Amsterdam Fashion Institute were a result of a study programme lasting ten weeks. The final magazine was voluntarily made by a group of students after school hours, as the students by then were already studying in their next course. All issues were published under the title I’AMFI, a name that got dropped after a certain city came up with a new publicity slogan to market their city (side eye).
In 2007 the program was extended from 10 to 20 weeks. Students who were competing in a magazine contest during the first half, became colleagues in the second half. Goud magazine (Gold magazine) is a bilingual magazine aimed at young creatives, providing them with illuminating articles, inspiration and a possible platform to network. A slight miscalculation in how to combine two booklets of Goud led to a few all-nighters in a vacuum factory. Some of the magazines in our archive are still deadly weapons (the hardest magazine ever!).
TIGER DRAGON SLAYERS plays with extreme proportions in materials, silhouettes and prints. The magazine looks beyond the mainstream and highlights all the outstanding fashion, intriguing people and outrageous ideas in the creative industry. This was the largest size magazine we ever printed, giving off big paper energy. To this day we are still discovering new details in every page.
In a world filled with snack-sized information, we felt a need for focus. That is why we went back to the core of fashion: garments. By exploring one piece of clothing in a witty fashion we are making the ordinary extraordinary. And we decided to start with the bang, dedicating this issue to the skirt. Garment is a one-of-a-kind independent fashion magazine, a must-read for every fashun girlie. Welcome to Garment, your editorial wardrobe.
It was just a matter of time before the Metaverse crossed paths with Garment. The 2022 edition showed opportunities of technology and innovation to shape a conscious future. It was also the first issue with scannable content (idk if they still work tho).
Feminine, pastel, soft. Honestly, this was our most aesthetically pleasing issue. After sitting in our rooms for months, it was time to celebrate and take those party dresses out of the closet. This Garment edition used this garment (I know, it is repetitive duh) to start a conversation about intersectional feminism, gender, diversity and inclusivity.
Through infinite lockdown and homemade sourdough recipes, 2020’s edition (tbh one of our faves) explored the scarf as it is the perfect metaphor for life: malleable, colourful, available in different shapes and sizes, full of rich cultural influences. Taking the piss out of stereotypical glossy magazines, Garment chose to question the seriousness of mainstream media constructs, brands and society in general.
The generation of 2019 decided to take a trip down under. At the same time functional and personal, underwear has become standardised to fit the masses. The issue encourages the reader to interact with their inner fantasies and dares them to use underwear to define their identity. (PSA: No arrests were made during production).
If the suit fits, wear it. But does it really? This issue of Garment doesn’t care about rules. Reflecting the 2018 state of the fashion industry, the suit proved to be the best metaphor. The issue was here to inspire the reader to decide on how to (mis)suit into society. Small in size, provoking in style and big on content with good reading.
Reminiscing of 2013’s glory, we decided that Garment was here to stay (as we realised there are only so many websites we can run sustainably lol). The Tights issue was all about stretching the limits of fashion, as well as those of a magazine cover – which worked well as the issue sold out in no time. Rip, tear, scrunch, whatever: Garment threw out the fashion rule book for this edition! By far, one of our best seller.
The hottest, spiciest editorial brand in the market that year. This rebel in the list decided to redefine the capital F of fashion with their playful and often outspoken content. For the first time ever the AMFI magazine came out in 4 different covers and a print-on-demand version in black & white. It was the last time we decided on a new name per year, as the amount of website subscriptions got a bit out of control (ugh).
In 2015 the AMFI students decided to shake up things within the publishing industry. The online platform We Are Stuart served up thought provoking content and challenged the fashion system by publishing activist input on all channels of the platform: a blog, social media and a posterzine captured in a tube: the Stube. The website got brutally dismantled in 2017(R.I.P.), the remaining Stubes are being treasured with love.
It took us only 20 years to realise which city we were based in. Jokes aside, this edition stirred away from the “one-garment-only” rule and it focused on the symbolism of fashion choices in Amsterdam, in the form of a love letter to the most
fashion-forward capital.
Garment / Reclaiming the Party Dress
2021
Garment / Future Through Headwear
2022
2023
Garment / Uniforms of Amsterdam
Garment / The (mis)suit issue
2018
Garment / The underwear issue
2019
2020
Garment / The scarf issue
We Are Stuart
2015
Madame Jeanette
2016
2017
Garment / The tights issue
TIGER DRAGON SLAYERS from the Underworld
2012
Garment / We Love Skirts
2013
2014
mondaze magazine
Mint magazine
2009
Odd magazine
2010
2011
ANT fashion magazine
l'AMFI vol 2
2006
Goud Magazine
2007
2008
YBB Your Biggest Bang magazine
l'AMFI vol 1
2004
2005
l'AMFI vol 2
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