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FASHION CREATIVE AND INFLUENCER
CREATIVE PROFILES
Sonja Ooijevaar, better known online as @sonjaleigh_ is a fashion creative in Amsterdam. She is a stylist, visual merchandiser and Tommy Hilfiger and a fashion/lifestyle personality on social media. She is known for her effortless use of layering and bight color palettes, a style she gained after coming to Amsterdam and experiencing the creativity of expression here.
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SONJA OIJEVAAR
Describe your style in 3 words:
Colourful, comfortable, fun
What does a uniform mean to you:
An outfit you could wear everyday, for some this is a work uniform but it can also be a style or type of outfit you feel good in and tend to go back to on a daily basis.
What is your everyday “uniform”:
My everyday uniform consists of pieces that express my mood. I always try to add some colour to my outfits but also really enjoy a more neutral approach when this feels right. I love a comfortable fit so will always choose pieces of clothing with a looser fit so I can move around freely.
What is your perception of the uniform of Amsterdam:
In Amsterdam you can be as creative with your outfit as you like, everything goes. The feeling is laid back and comfortable. It’s a good mix between trends and authenticity.
How has Amsterdam impacted your style most:
Having moved to Amsterdam when I just turned 18 and coming from a small village Amsterdam has had a big impact on my style. Being surrounded by people and creatives from different backgrounds and cultures gave me a feeling to be more free and creative with my own style.
What does being a creative mean to you:
Being yourself, trying new things and thinking out of the box. Letting go and not worrying what other people think even though this can be a little tricky at times.