Want to join Garment?

We, as The Garment Company, are sharing all our inside information about the Fashion and Editorial Branding Minor below. Which job role would suit you? We want to inspire you to join Garment and inform you about what to expect from this program. This minor will challenge you and we challenge you to have your picture up here for Garment 2022.  

Editor in chief

NOA, 22

 

Studies: Fashion & Branding, AMFI

 

Why did you choose this role?

 

What are the challenges you had to face being the Editor in Chief?

What can we expect from your team role specifically?

 

What is something you did not expect to learn from this minor?

 

 

 

 

 

 

After this minor, what will you take with you into your future work environment?

Check-out question: What would your dream party dress look like?

‘’One of the reasons I love working in the editorial world is because it allows me to be exposed to so many different people and branches of the fashion industry. With the role of editor in chief, I was able to experience the development of the brand from start to finish and mentor a lot of inspiring people. I love being part of everything, leading a large group and being able to motivate and inspire as many people as possible. In addition, I prefer to be everywhere and communicate with everyone at the same time. The role of editor in chief gave me the opportunity to do this, perhaps sometimes too much ;)’’

‘’Good and clear communication is difficult with a group of 35 creative students that are all their own islands. I found it challenging to know when and how to stay calm and professional. It is a challenge to be a fellow student but on the same time take on the role and responsibility of being in charge of all the big decisions.’’

‘’The Editor-In-Chief is the guardian of the brand and makes sure all aspects of the brand reflect the brand’s values and are in the right tone of voice. The EIC also makes editorial decisions with the team, gives feedback to team members on their work and has to give the final ‘okay’. It’s also the EIC’s responsibility that the company works well together and all members of the team feel valued. Apart from that, as an EIC you are responsible for the coaching but also often the fire extinguisher if you do not learn to delegate properly.’’


‘’How layered the editorial world is. It is certainly not a 9 to 5 job and there’s so much more to it than just making a magazine. You learn what a whole world looks like from content to production of a magazine. But most of all you learn how to communicate clearly, with 35 people, who are all very different and want different things. With that said, I didn’t expect to meet so many inspiring people with a big variety of qualities that surprise me every day with what they’ve made.’’

‘’I have learned the importance of delegating. And will definitely take this with me into my future work environment. I preferred to do everything myself but it is okay to accept help and delegate tasks, if you are good at this, it automatically makes you a better leader (and team player) than trying to do it all on your own. In addition, the minor has really taught me to work from a brand identity. I know that I am now more prepared to enter the world of fashion and branding and how to communicate from a specific brand identity.’’

‘’I change my mind every day. Today, I would say a dress by Nensi Dojaka. A dream dress that I will probably never wear (not with my student income), but whose message I find incredibly inspiring. The dresses are challenging, push boundaries but also carry an important powerful message. I find the dresses attractive and on the verge of 'too revealing’ but that excites me as well.’’

Deputy editor in chief

ANNABEL, 22

 

Studies: Creative Business, HVA

 

Why did you choose this role?

 

What are the challenges you had to face being the Deputy Editor in Chief?

 

What can we expect from your team role specifically?

 

What is something you did not expect to learn from this minor?

 

After this minor, what will you take with you into your future work environment?
 

 

What would your dream party dress look like?

 

Check-out question: what’s your favourite party drink?

‘’From an early age, it was my dream to become a manager in the creative world. My studies and my role as deputy editor in chief are making my dream a reality. I love to have responsibility, to guide and help people and, of course, to have fun!’’

‘’I think communication was the biggest challenge. Because of corona and all the measures, I could not see the team in real life very often. So, all communication goes through a laptop, where sometimes you can misunderstand or misinterpret messages.’’

‘’As a deputy, I am actually responsible for all the organisation in the group. I deal with daily decisions, have an overview of all the production teams and together with Vera (deputy) and Noa (editor in chief) I make all final decisions that affect the company.’’

‘’I have become a little harder and a little less of a perfectionist. Of course, I still want a beautiful product, but I have learned to let go of things more. Valuable knowledge, if you ask me!’’


‘’I take it that you can never think crazy enough. In my studies, we learn to think very creatively in certain lines. Here, my creativity was so free that nothing was crazy enough, which led to even better ideas!’’

‘’I think my dream dress would be black with a little shine. I like it when a dress is a bit simpler so you can combine it with nice shoes. Chic yet festive!’’

‘’I don't drink alcohol but sparkling water really gets me going, especially with lemon. Did someone say 'party'?!’’

Deputy editor in chief

VERA, 23

 

Studies: Fashion Design, Technology & Business, Via University Denmark, currently in International Fashion & Branding, AMFI. 

 

Why did you choose this role?
 

 

What are the challenges you had to face being the deputy Editor in Chief?

 

What can we expect from your team role specifically?

 

What is something you did not expect to learn from this minor?

 

After this minor, what will you take with you into your future work environment?

What would your dream party dress look like?

Check-out question: what’s your guilty pleasure party song?

 

 

 

 

 


‘’I chose this role, because I like a challenge. As deputy editor in chief, you are pretty much an allrounder. Where the editor in chief is more seen as the head or the face of the company, the deputy actually carries out a lot of the work. I prefer working too much rather than too little. Another motivation was, of course, my portfolio. I wanted to find out what I want the direction of the final part of my studies to be. Within this role, I had the opportunity to overlook the whole process. And because, as an (deputy) editor’s in chief you also keep an eye on the overall concept. Therefore, each final decision goes through you, which means a lot of responsibility rests on your shoulders, but you also feel involved.’’

‘’Balance. Because the company ‘relies’ on you, it’s quite easy to become overwhelmed and overworked. When managing a group of 34 people, plus keeping everyone else involved and up-to-date, you need a good structure and good understanding of each other’s role. It can quickly become a power struggle or become personal between people. The true challenge was finding a balance between being part of a company, working beside it to pay your rent, keeping up with your social life and thinking of your mental health. The corona situation doesn’t help either. It creates challenges that you wouldn’t have in a normal setting, and it blurs boundaries. However, it also creates opportunities.’’

‘’What you can expect from a deputy editor in chief is a lot of support. Support with decision making, support with trifles, like arguments or miscommunications. You can expect to rely on a deputy editor in chief to keep an overview and to update you with important information regarding the company. You can rely on getting input on your work, or inspiration through the coaching’s editors in chief give twice a week.’’

‘’What I did not expect to learn during this minor is that even I have a limit. A limit towards how much I can handle mentally as well as physically. Corona has played a huge factor in this as well, but I did not think that there was an end to my energy. This minor has proven that it really is more than a full-time job and they don’t exaggerate this in the application period. I learned a lot about accepting and respecting my boundaries as well as those of my colleagues. I also learned a lot about expectations and that they only set you up for failure. I learned that it’s always better to ask than to assume. To elaborate instead of contemplating.’’

‘’That you can’t change people and that you need to accept struggles and inconveniences along the way. Take your losses and move on.’’

‘’For me, the perfect party dress is something that is tailored to my body and my personality. Over the years my body has changed and with that my body image. A party dress should accentuate how I feel inside. I want to turn heads with a party dress. It doesn’t necessarily need to be sparkly or in an extreme colour, but it should feel luxurious, comfortable and most of all festive! A party dress is very personal and therefore what I find most important is that it fits me.’’

‘’Justin Bieber – Baby.’’ 

TEXT LEAD

YONI, 21

 

Studies: Journalism

‘’I chose this role because writing is my passion. I wanted to develop my writing skills further and I wanted to learn how to combine writing about fashion and social issues. Also, I wanted to experience leadership because I normally don’t take the lead often.’’

‘’I think the most challenging part was to make sure the texts were correct. When you look at your own work so many times, it gets very hard to see your own mistakes.’’

‘’As a text lead you need to be good at communicating, especially in these times where everything is online. You need to set deadlines and make sure your team is making them. Also, you have to make sure that your team is motivated to write good content.’’

‘’I think I didn’t expect to learn how to work with so many people and to change your mindset quickly. We worked in a lot of different teams which could be a bit difficult at times. Eventually you will get used to it and everything will manage.’’

‘’During this minor I have learned to share my thoughts, ideas and opinions more. Communication and brainstorms will get better because of it. I will definitely take this with me into my future work environment.’’

‘’My favorite Party Dress would look like a long slip emerald green slip dress with a V-neck and a split.’’

‘’I really like a good Mojito!’’ 

 

Why did you choose this role?

 

What are the challenges you had to face being Text Lead?

 

What can we expect from your team role specifically?

 

What is something you did not expect to learn from this minor?

After this minor, what will you take with you into your future work environment?

 

What would your dream party dress look like?

 

Check-out question: what’s your favourite cocktail?

TEXT TEAM

MICKY, 24

 

Studies: International Fashion & Branding, AMFI


‘’I chose this role, because it was more out of my comfort zone. During my internship at a magazine, I found I didn’t have enough confidence to execute my own articles. So, I figured… your studies are a great place to make these mistakes, since they don’t have any detrimental consequences. I figured I can always improve these errors within my study. Furthermore, I also had a good connection with the mentor of the text pool. I felt I could learn a lot from Bregje in the professional field. So, I believe a good connection with the mentor of your pool is important. In the tool shops I felt I improved a lot and I wanted to progress further. I also liked having control of my own article. In the end the articles that I wrote are all somewhat mine. And no one really had any other hierarchy in that. I like having the control in that way. Also, I learned a lot from the knowledge of my peers in the text pool. Learning how to write an objective piece, with the right research has been a great experience! Keep in mind to always be curious. I’ve found writing is all about this curiosity.’’


‘’I believe the most difficult challenge I had to face was to simply start “do-ing”. Sometimes being creative is all about simply starting. I, myself, got a bit caught up in research. Which is not an awful thing. But I found out that simply starting the interviews and reaching out to the people you want to interview, eventually this will result in a better outcome. Go with the flow. This spontaneity and being open to wherever this conversation is going to, will give you more insights eventually. By the time I started transcripting my interviews I got a better overview of where I wanted this article to go. Always keep the angle in mind and let the process be. It’s more fluid! Don’t constrict yourself too much. If you stay too long in the research phase, in a way you are procrastinating. Once you start writing and you have had your interviews, you will be able to connect the dots eventually. Be open for surprises, not everything has to be as planned.’’


‘’You should expect to have control of your own subject and writing choice. I like the fact that I always wrote about something I was passionate about. This made the workload much more manageable.’’

‘’Well actually I didn’t see myself ending up in the text team! Who knew I would find this hidden talent of mine? It’s nice to be able to look back at a finished product, with your name on it in the print version. So, I would advise for people of the minor to try to step outside of their comfort zone.’’


‘’I have learned to express my opinion in an objective way. Writing in a way is about curating, it will never truly be objective since you will always have the control of which quotes will be used out of your interview. So, it’s interesting to see how you are able to control a piece. With the help of Bregje I believe I managed to get better at this skill.’’


‘’My dream party dress is this lush, bare-back, bright green dress from the movie “Atonement”. It’s this long, silky evening gown with mid 30’s details. There is a certain mystique around the dress and in the scenes, it truly catches your eye as it looks great in this steamy sex scene.’’


‘’Honey Dijon baby. And always keep the fire burning.’’

 

 

 

 

Why did you choose this role?
 

 

What are the challenges you had to face being in the Text Team?
 

 

What can we expect from your team role specifically?
 

 

What is something you did not expect to learn from this minor?

 

After this minor, what will you take with you into your future work environment?
 

 

 

 

 

What would your dream party dress look like?
 

 

Check-out question: what’s your favourite party music?
 

Art director

NICKY, 23

 

Studies: Fashion & Branding, AMFI

 

Why did you choose this role?

 

What are the challenges you had to face being Art Director?

 

 

What can we expect from your team role specifically?

 

What is something you did not expect to learn from this minor?

After this minor, what will you take with you into your future work environment?

What would your dream party dress look like?

 

 

Check-out question: what’s your favourite party music?

‘’I never shy away from a big challenge and saw this role as an opportunity to find out what it’s really like to be an Art Director. I would love to start my own agency one day and I felt like this was one of the first steps to make this happen one day.’’

‘’A lot! Haha. But mainly making choices, working with strict deadlines, making sure everyone was on the same page and being very clear and strict in communicating.’’ 

‘’I approached it being calm and having a specific taste in terms of colours and fonts. These are reflected in our aesthetically pleasing pages. Being both calm and having a clear view will be good for this role.’’ 

‘’Actually, everything I’ve learned is above my expectations.’’

‘’A huge cliché, but communication is key.’’

‘’I’m a huge lover of classic art and history, so I’m dreaming of putting on a 18th century dress, go to a ball and have a party.’’ 

‘’I’m always in the mood for some classic disco tunes when partying.’’ 

Art Director

GESTELLE, 21

 

Studies: Communication and multimedia design, Utrecht. 

 

Why did you choose this role?
 

What are the challenges you had to face being Art Director?

 

What can we expect from your team role specifically?

 

What is something you did not expect to learn from this minor?

 

After this minor, what will you take with you into your future work environment?

What would your dream party dress look like?

 

Check-out question: what’s your favourite dance move?

 

 

 

 

 

‘’I chose this role because I thought I could learn the most from it. I thought it was challenging because it was such a big responsibility. That was exciting and would get me the most out of my minor. I like being in control and having the last word on everything so I can make sure everything happens the way I intended, and next to that I also really love design and production.’’

‘’My challenge was that we were with two art directors, and as soon as we started with production teams, I struggled with communication. I sometimes struggled with keeping the overview of what everyone was doing and who told someone what. This was a good learning experience.’’

‘’I make sure the designs stay in line with the art style we created and that everyone knows what that art style consists of. We were with two art directors, so next to designing, I focussed more on the look and feel of the magazine and looked into the binding, size and the number of pages. Next to that I also check the art direction of the website.’’

‘’I really learned a lot about communication, something I didn’t necessarily want to focus on but something that got a lot of attention anyway. It’s not every day that you get to work in such a big company and form all sorts of production teams. I learned how important it is to stay up to date and that everything needs to be as clear as possible.’’

‘’Next to the communication skills, the new magazine knowledge! The MagCulture classes were super inspiring to me and I learned a lot of new magazine names that I immediately ordered at Athenaeum. I found tons of new inspiration that I will keep in mind while designing.’’

‘’Extra, flattering for your body and comfortable. My favorite colour is pink, so I think I would go with that. If I could pick who can design my party dress I would go with Tyler the Creator, I love his clothing and I think it looks bright and happy.’’

‘’The renegade.’’

Design Lead

MARLIJN, 22

 

Studies: Fashion & Branding, AMFI

 

Why did you choose this role?

 

What are the challenges you had to face being Design Lead?

 

What can we expect from your team role specifically?

 

What is something you did not expect to learn from this minor?

After this minor, what will you take with you into your future work environment?

What would your dream party dress look like?

 

Check-out question: what’s your favourite cocktail?

 

 

 

 

 

‘’I chose a role in the graphic design team because it’s my passion. I love designing and making a coherent look and feel. Having such a visible role in the magazine makes me very happy, because you can really see what you contributed to all the pages.’’

‘’The hardest challenge was to make everything coherent but not boring. With our very detailed style guide we sometimes limited ourselves in the design, but we did our best to make it work. I’m really proud of the magazine we made because we weren’t afraid to take risks with for example the binding and the three different style guides for each chapter. It was hard to make it work, but in my opinion, it really makes our magazine stand out!’’

‘’In the design team you can basically pick every role you want to have. You can focus on for example the colour palette, the graphic elements or typography. I mostly helped put together the style guide and designing layouts and pages. You can make it as varied as you want!’’

‘’How to efficiently work in large groups and how to keep everyone happy. I can now say that both of these things are very hard, but I’ve learned a lot on how to make this better.’’

‘’Don’t be afraid to take risks and to stand up for yourself!’’

‘’My dream Party Dress is a black, just above the knee wrap dress with puff sleeves/shoulder pads.’’

‘’Pornstar Martini :)’’

 

Why did you choose this role?

 

What are the challenges you had to face being Image Lead?

What can we expect from your team role specifically?

 

What is something you did not expect to learn from this minor?

 

After this minor, what will you take with you into your future work environment?

 

What would your dream party dress look like?

 

Check-out question: what’s your favourite party music?

IMAGE LEAD

DOMINO, 22

 

Studies: Fashion & Branding, AMFI. 

‘’Before I started this minor, I really wanted to be an Art Director during this project, but when we were working on the eight-week magazine I found out that I really liked the visual aspect of a concept, image and styling. I wanted to develop this further, because I worked as a Graphic Designer during my Internship. I wanted to develop my knowledge in a different area and because I like to be in control and take the lead in a project, I thought this would be the perfect combination; Image Lead.’’ 

‘’Letting go of control a little more. I can be a huge control freak and perfectionist when it comes to work. My biggest goals and aim for this role were to be able to let go more and not be too strict for myself. Because of my perfectionism, I sometimes don’t know how to implement breaks in my workdays. Those breaks and space for yourself are sometimes necessary in order to achieve better results in the end.’’

‘’This year I’m Image Lead together with Aga. As an Image Lead you guide the team and are the person to contact for other pools. You plan meetings for the entire team, make presentations and give updates to your team that come from the teachers or chiefs. When image productions are being discussed in the weekly coachings you present what the team is doing to the rest of the company and the teachers. Communication and overview are key. We’re not only there for business, but also for personal that may happen inside the team.’’

‘’Communication with this many people at once, all working at the same magazine, was more difficult than I thought. I thought it would be alright, but when being so busy, communication sometimes fails. Communication is key, I knew that, but especially with a project like this it’s essential.’’

‘’A lot of different things. I learned a lot personally and professionally. From the inspiring styling classes by our image coach Hannah van Well, I learned how to keep control over different productions, but also to plan in time for myself. I think this minor gave me clarity in a lot of different business areas.’’ 

‘’When I think of my dream party dress, my thoughts immediately go to the MET Gala that takes place every year. An event full of party dresses and outfits that are completely over the top and make a statement. My dream party dress is one with a combination of Miu Miu and Dior. It consists of tulle and see-through fabric. It’s very feminine, has butterflies, little glitters and pearls on it. In short, a dream world kind of dress.’’ 

‘’I’m really an all-round music listener. If there’s a good beat and voice, then I’m very quickly satisfied. But I think I prefer the disco/techno songs, where you can dance to, with a glass of wine in your hand and the sun on your face. Enjoying to the fullest in my opinion.’’

Design team

DIDEM, 23

 

Studies: Fashion & Branding, AMFI.

 

Why did you choose this role?

 

What are the challenges you had to face being in the Design Team?

 

What can we expect from your team role specifically?

 

What is something you did not expect to learn from this minor?

 

After this minor, what will you take with you into your future work environment?

What would your dream party dress look like?

 

Check-out question: what’s your favourite cocktail?

‘’I chose this role because I’m very detail orientated and I wanted to learn how to design a coherent magazine.’’

‘’Changing things constantly, even at the very last minute. It seemed like it was never going to be finished haha. But it’s what you can expect!’’

‘’You can expect basically everything you see layout-wise. Think of typography, colours, logo, symbols etc. Everything is thought through (think of placement and size).’’

‘’Setting boundaries! It can be very overwhelming at times because I’ve had a lot of meetings and deadlines but it has taught me that it’s okay to take a small break. It’s all about keeping it fun for yourself.’’

‘’That having a really specific and clear style guide that describes the overall look & feel is very important for a coherent magazine. The whole company needs to understand the design.’’

‘’My dream party dress would be the iconic black Versace dress worn by Elisabeth Hurley in 1994.’’

‘’I don’t drink, but I would love a virgin mojito right now :-)’’

Why did you choose this role?

What are the challenges you had to face being Image Lead?

 

 

 

What can we expect from your team role specifically?

 

What is something you did not expect to learn from this minor?

After this minor, what will you take with you into your future work environment?

 

What would your dream party dress look like?

Check-out question: what’s your favourite dance move?

Image lead

AGA, 24

 

Studies: Fashion & Design, AMFI.

‘’I joined the image team, because I’m interested in video- and photo editing and wanted to learn more about photo styling. And, I simply like creating images. Taking on the Lead role was a way to challenge myself. I am highly motivated and always aim for the best outcome of every project, in this way I wanted to stay very engaged in the project.’’

‘’It was a challenge mostly on a personal level. I never liked to speak in front of a group. Having to lead team meetings and often being asked to present, I really gained lots of confidence.’’

‘’There is no guidance on how to do this job. You should be there for others, but also remember to enjoy yourself in the process. You need to be well organised, be a good communicator, stay up to date and stay open to new ideas. I think as an image lead you are a person that makes sure there is a good vibe in the team.’’ 

‘’Sending good emails, haha. I am not a brander so everything was new for me, but I did not expect to learn so much about myself as a teamplayer.’’

‘’I got to know my strengths and pitfalls well, I know better in what kind of work environment I work best. You get to experience working with other people in a professional setting, so you learn a lot on how to communicate and how to work with others.’’

‘’My dream party dress would be designed by Charlotte Knowles or Mowalola. Quite simple, but with a cool print and cut-outs, maybe some 80s padded shoulders as well.’’

‘’Zig Zag ‘cross the floor, shuffle in diagonal.’’

Image team

THANH, 20

 

Studies: International Fashion & Branding

‘’I really enjoy working with images, being able to create beautiful photos makes me happy.’’

‘’It can be a lot of work to arrange a photoshoot or even just to take a quick portrait of someone, so you need to be willing to put in the time and effort and not turn down little tasks or errands.’’

‘’Lots of fun! You get the chance to produce or style a shoot, source images from talented photographers and creatives and experiment with editing. The online channels also give opportunities for the Image team to work with videos and gifs.’’

‘’A nice bonus was that I could get inspired and learn a lot from others in the team, seeing each other's works was really motivating and gave me new ideas to make even more amazing products’’

‘’Personally, to voice my ideas and inputs and show myself more. The creative industry is filled with talented people and ideas are always valued, so don't be afraid to show what you've got!’’

‘’A silver slip dress. I'd love to look like a disco ball, but subtle.’’

‘’Lychee martini, because it's one of my favourite fruits.’’

 

Why did you choose this role?

 

What are the challenges you had to face being in the Image Team?

 

What can we expect from your team role specifically?

 

What is something you did not expect to learn from this minor?

 

After this minor, what will you take with you into your future work environment?

 

What would your dream party dress look like?

Check-out question: what’s your favourite cocktail?

Social & PR lead

SAM, 19

 

Studies: Communication, HVA.

 

Why did you choose this role?

 

What are the challenges you had to face being Social & PR lead?
 

 

What can we expect from your team role specifically?

 

What is something you did not expect to learn from this minor?
 

 

 

 

 

 

 

After this minor, what will you take with you into your future work environment?

 

What would your dream party dress look like?

 

Check-out question: what’s your favourite cocktail?

 

 

 

 

 

‘’I study communication. From the start of this study, I wanted to combine fashion with communication. The Fashion & Editorial Branding minor was the perfect opportunity to combine both. In the first semester of this minor, I really enjoyed discovering all aspects of making a magazine. But when the Social & PR part was briefed, I found out this is where my passion and experience is. I like the role of Social & PR because it’s diverse. We create the socials, the website and the event. We can design, create texts and work with images. It still feels like I can gain experience in all aspects.’’


‘’Bring structure in my own work and our team process. Prepare meetings and present to group members. Working with so many different kinds of people and listening to each other. This year, I think the hardest thing was to get to know each other because we did almost everything online. In this way, it was a challenge to engage with the Social & PR team members. Being a lead was the most beneficial position for me, because I learned so much. How to work with lots of people, bring responsibilities and combine different tasks simultaneously.’’

‘’When you’re a lead in the Social & PR team, you’re responsible for the group process. You’re the person who provides structure and keeps an eye on everything, such as the socials, the website and the event. Every aspect has its respective. For example, when you work on the magazine it’s truly about producing the content, but for the socials it’s about creating engagement. For the socials, you must think: how can we interact with our audience and involve them? That’s what I enjoyed most. Creating content which fits Garment 2021, but for each platform, in its own way.’’


‘’That I would learn things in so many different domains. Not solely in editorial thinking but also on a personal level. How to take multiple tasks at the same time, and structure these. I learned how to be proud of things I created which I initially didn’t seem to fit my style. Also, I did not expect working with lots of people could work out so well, bring so much joy and amazing results. In the end, it was an extensive group process where you had to find your personal process.’’

‘’So many things, actually. It’s hard to tell what I won’t take. It was a whole journey filled with diving into the specifics of editorial branding and thinking. But also working in such a big group of students and teachers, share my personal thoughts and be an engaging member at the same time. I would recommend this minor to everyone. I’ve seen a huge growth in my personal development.’’

‘’A colourful and outspoken dress. It’s important that the dress has an aspect, which gives the garment a personal touch. It has to be classy, outstanding, and ‘‘Sam’’. A dress that makes me feel confident, powerful and myself.’’

‘’Well actually, I’m already happy if you give me a beer or a glass of rose wine. But if I have to choose a favourite cocktail, I would go for a pornstar martini or espresso martini. To achieve the perfect balance between spontaneous, adventurous, sophisticated and classy.’’

Website lead

EVA, 23

 

Studies: Fashion & Branding, AMFI, Minor Global Branding. 

 

Why did you choose this role?

 

What are the challenges you had to face being Website Lead?

 

What can we expect from your team role specifically?

 

What is something you did not expect to learn from this minor?

 

After this minor, what will you take with you into your future work environment?

 

What would your dream party dress look like?

Check-out question: what’s your favourite party music?

 

 

 

 

‘’When applying for a job at the Garment Company I asked Myself; Where can I really learn something new? Last year I created a lot of graphic design projects and I know my technical skills are good. After the first workshop of Jan, Social & PR teacher, I thought; I think I can really learn something about social media and PR strategies from him. He has so much knowledge and experience within this field. That intrigued me. During my internship I worked as a social media and PR manager, so I also already did that. After the first 10 weeks I knew I wanted to be a leader but also have a specific task. By doing something for the website I was able to combine my love for graphic design and be lead of my own project. I didn’t really choose the role; the role chose me!’’ 

‘’As a website lead, you have to do a lot of project-management as well. I love coordinating and leading a project, so this was a good fit for me. You have to think one step ahead. But.... I do think I am still learning how to delegate more tasks and let go of control a little, ask for help. I feel that now digital is becoming more important in the publishing industry as well, we should really see how Garment can become a strong digital brand next to a strong independent magazine.’’

‘’I created a small web team with team members from the social & pr pool. We made a planning, divided the roles and created a framework for the website. We made wireframes and a basic design look and feel. The best thing for me was that we were free to experiment and come up with new ideas. I also really liked that you are able to make a bridge between the magazine, the socials and the website. I was responsible for the coordination and project management of the website, the content planning and content management of all online productions, and of course the design of the website. You need to be able to have a great overview on all the different tasks and keep in contact with a lot of different members of the company.’’

‘’That meetings online take so much time! Sometimes my days would go from one zoom meeting to the other, leaving almost no time for the process and design of the website. I didn’t expect to learn that well how much time different tasks take. I also learned that what seems logical to me, doesn’t always seem logical to other people, and communication is key. Visuals are very important to make a strong point, especially in the social, pr and web department.’’

‘’I think the most important thing that I learned is to really value working together in the same room. Once you work together with your co-workers on a project instead of meeting via zoom, the whole working process is much more efficient (and creative as well). I also learned that I can work on my own, but I prefer to work in a team. I learned that I don't like to not know anything, I perform the best If I know what's going on in the company. And of course, that everything starts with finding the right angle!’’

‘’Would it be really bad if I say a suit? I also really love a slip dress and i would definitely go for a red one!’’

‘’It depends on the mood! Spiritual thing or Pigalle from Bellaire, smooth Arrangements from Klaus Veen or Purple Disco Machine. But I also love Dutch pop music such as beach Vibe, Tijdmachine, Maan or Snelle and put ABBA on and I will dance as well!’’

SOCIAL & PR TEAM, EVENT LEAD

THIRZA, 21

 

Studies: Creative Business, Amsterdam University of Applied Sciences, HVA. 

 

Why did you choose this role?

 

What are the challenges you had to face being Event Lead?

 

What can we expect from your team role specifically?

 

What is something you did not expect to learn from this minor?
 

 

After this minor, what will you take with you into your future work environment?
 

 

What would your dream party dress look like?
 

Check-out question: what’s your favourite dance move?

‘When we started this minor, I really wanted to be involved with the launch/ event. I love organising things and I really wanted to learn how to create an amazing event which fits our brand. I wanted to be Lead for the event to know if I liked being in a lead role and to know if I would manage this well enough to create and produce an amazing event.’

‘’I think the biggest challenge was to find a location that would sponsor us. A lot of places were closed for a very long time and didn’t want to give their space away for free. Fortunately, we found a place that could help us out. We found our location later than expected, which meant that we started a bit late with everything else. We had less time to come up with a concept, create the invitation and make sure that the guest list is alright. Besides this, we had a lot of restrictions to work with, what was more complicated than I at first thought it would be.’’

‘’To make sure all the productions in the event are going according to the planning and to be up to date about every production that has to do with the event. I was also the contact person for most of our sponsors, so I kept my phone with me all the time.’’


‘’To have patience with people, haha. I thought I was always in the mood to hang around people and to work together, but I have learned that working together all the time takes a lot of energy. Sometimes you just need a day with only you and your laptop to get everything in line again. After that day you have built up some more patients again and can work further with everyone.’’


‘’I will take everything I learned about creating a launch event with me. All the (little) things you need to think about and all the efficient ways of doing them. Most of all I will bring that you need to research what you are doing and why you are doing it, this way you know so much better how to continue and you make sure it all fits the brand you work for.’’


‘’A bit cliche, but I love glitters and velvet. I am more of a short dress kind of girl, so a short and sexy dress that is made out of glitters or velvet is something that I would love to wear!’’

‘’Hahaha, I love to dance and sing although I’m very bad at both of them. Therefore, I don’t think I really have a favourite dance move, does jumping and screaming count as well?’’

PUBLISHING AFFAIRS LEAD

YASMEE, 23

 

Studies: Fashion & Management, AMFI.

‘’Because of my management background. I like to organise things and I’m used to dealing with finances. I felt most comfortable in this position, but there is and was of course so many new things to learn. It was my first experience working in such a big group as a ‘company’.’’

‘’Communication. Working remotely everything needed to be via the communication channel or zoom and that slowed processes, but also decision making. This caused confusion sometimes. Everyone was asking for the budget whilst there actually is no budget. The students (with the pre-sales) make them and it’s a process until the end. This means the finances change every time and it’s hard to say anything about it until the costs etcetera are very clear.’’

‘’Lots of planning, organisation and communication! You need to inform everyone in the company about your tasks that are more ‘invisible’.’’

‘’You have to be available for questions and meetings during the day, and be flexible. Also, when things change you have to come up with a solution.’’

‘’Communication is key. Every person is different, so the tone of voice in which you speak is very important. I have learned to work with many different people with different personalities, which is also the case for my future work environment. Developing these ‘’people skills’’ are very important. I have also learned to be more decisive and come with proposals instead of questions. Showing a proactive attitude.’’

‘’It would be an exquisite Valentino couture gown, I think. I love their use of colour and sophistication. The subtle extravaganza that is translated into the fabric, the shape and fluidity of their dresses.’’

‘’It’s not really a cocktail, but I really love a gin tonic with Hendricks, Bobby’s or Gin Mare gin and Fever Tree tonic. I especially appreciate this drink when the weather is very sunny.’’

Why did you choose this role? 

 

 

 

 

What are the challenges you had to face being Publishing Affairs Lead? 

 

What can we expect from your team role specifically?

 

What is something you did not expect to learn from this minor?

 

After this minor, what will you take with you into your future work environment?

 

What would your dream party dress look like?

 

Check-out question: what’s your favourite cocktail?

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Garment Magazine is an independent production made by students of AMFI.

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